{
  "source": "growth-analytics-export",
  "currency_note": "gmv expressed in COP millions",
  "generated_at": "2026-01-08",
  "metrics": [
    {
      "month": "2025-08",
      "active_users": 209800,
      "new_users": 17850,
      "activated_users": 12010,
      "tx_count": 1226000,
      "gmv_cop_millions": 40180,
      "nps": 41
    },
    {
      "month": "2025-09",
      "active_users": 211200,
      "new_users": 17600,
      "activated_users": 11500,
      "tx_count": 1308000,
      "gmv_cop_millions": 43020,
      "nps": 43
    },
    {
      "month": "2025-10",
      "active_users": 224700,
      "new_users": 18500,
      "activated_users": 13400,
      "tx_count": 1339000,
      "gmv_cop_millions": 46010,
      "nps": 40
    },
    {
      "month": "2025-11",
      "active_users": 228100,
      "new_users": 20900,
      "activated_users": 14250,
      "tx_count": 1441000,
      "gmv_cop_millions": 50100,
      "nps": 45
    },
    {
      "month": "2025-12",
      "active_users": 245900,
      "new_users": 23100,
      "activated_users": 17600,
      "tx_count": 1560000,
      "gmv_cop_millions": 58300,
      "nps": 47
    }
  ]
}